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Get in touch

Video. Social. Performance.

Brand strategy-led creative agency

Video. Social.

Performance.

Brand strategy-led creative agency

Why Us

We think
like brand owners

because we’ve been them.

Our founder has led business & innovation on brands like Kingfisher Beer, Junior Horlicks, Crocin, Godrej Ezee Liquid Detergent & more.

That’s why everything we make – every video, every reel, every ad – begins with a single question:

What outcome are we expecting from it?
Our Framework

BSUI Trinity Model

Be it social or performance, you need it for both.

Most agencies optimise for either the brand or the platform algorithm. We optimize for three.

Great content lives at the overlap of all three.
That’s the only place we work.

What We Do

Three things. Done obsessively well.

Video
Content
Production

Social
Media
Marketing

Performance
Marketing

Trusted by

From legacy giants
to breakout challengers.

We work with some of India’s most recognisable brands – and the ones you’ll
be hearing about next.

TataTea WordMark
Tetley Combine
Toffeman WordMark (1) (1)
Revive Combine
1868 Combine
Eva ICON
Muun WordMark
Muvtech WordMark
Organic India ICON (1)
PDC WordMark (1)
Pudina Hara ICON (1)
Sonnets Combine
Zet Combine
Medimix WordMark
VLCC Combine
Ravalgaon WordMark
SiL ICON (1)
Softouch Combine
Tata Coffee WordMark
Allen-Black WordMark blue (1)
Amazon WordMark
Dexogrpw WordMark (1)
Filter Coffy ICON
Protyze ICON
Protinex WordMark (1)
MsChief Combine 0 (1)
GoodMonk Combine (1)
Maliban ICON
Nutrikorner WordMark
Panpasand Combine
Client Stories

Don't take our word for it.

Real stories from real clients.

Working with BSUI has been a fantastic experience. The team is young, energetic, and truly committed to delivering quality work. Mayank operates more like a real partner – always helpful, incredibly supportive, and never hesitant to turn around deliverables under stringent timelines. His strong understanding of digital platforms ensures that the content they create is always tailored perfectly for each platform. BSUI has been a valuable extension of our team.

Anupam Alok

General Manager RCPL

Delivered superior quality AI-driven content to help accelerate the organic india marketing objectives. Being one of the most authentic organic brands that delivers wellness solutions to consumers, it is critical to make content that can seamlessly and effectively communicate organic science ,  traditional ayurvedic wisdom backed by modern science and other authenticity credentials. The Brand Scale-Up Inc team finds innovative ways to do this and they maintain quality and timeliness  even amidst constraints.

Krishna Das

SVP, Head - Organic India Business

Working with this team was a seamless experience from start to finish. They brought sharp creative hooks to the table and translated our brief into an engaging, insight-led story for our brand Pudin Hara. What stood out was their ability to weave our brand challenge and key superiority claims so naturally into the narrative. The execution was smooth, and the final TVC struck the right balance between storytelling and impact.

Prabal Walia

Category Head - Dabur

We had a great journey with BSUI, it was a 0-1 journey with us where they helped us figure out what kind of content would work for our ads by doing continuous testing and feedback loops which led to us scaling up to the next level, during Diwali we achieved 4x the sale of the previous year with Meta ads working really well for us. The team feels like an extension of your company, supporting you through the highs and lows which is a great feeling.

Jayant Talwar

Co-Founder Muun Home

The reason why Mayank is the right partner for DTC businesses is because he looks at the business from the founder’s point of view. Very few people will match the level of expertise and experience in scaling any business’s revenue. Always updated with market dynamics which are ever evolving. Above all, there is empathy and genuineness in approach, wants to add real value to business, which is rare in this new age industry.

Mridu Goel

Founder, Bansiwala

We started working with Mayank about a year ago when he joined us as a consultant for performance marketing for our 3 D2C brands. His drive, knowledge, and great attitude helped us keep agencies on track and performance metrics soared for 1868. We later got BSUI on retainer for retention marketing and social media management for 3 D2C brands and it’s been another success story in the making. BSUI and Mayank co-created objectives with us which are specific to the channel.

Sonal Garg

VP Innovation Marketing - Tata Consumer Products Ltd.

Working with BSUI has been a fantastic experience. The team is young, energetic, and truly committed to delivering quality work. Mayank operates more like a real partner – always helpful, incredibly supportive, and never hesitant to turn around deliverables under stringent timelines. His strong understanding of digital platforms ensures that the content they create is always tailored perfectly for each platform. BSUI has been a valuable extension of our team.

Anupam Alok

General Manager RCPL

Delivered superior quality AI-driven content to help accelerate the organic india marketing objectives. Being one of the most authentic organic brands that delivers wellness solutions to consumers, it is critical to make content that can seamlessly and effectively communicate organic science ,  traditional ayurvedic wisdom backed by modern science and other authenticity credentials. The Brand Scale-Up Inc team finds innovative ways to do this and they maintain quality and timeliness  even amidst constraints.

Krishna Das

SVP, Head - Organic India Business

Working with this team was a seamless experience from start to finish. They brought sharp creative hooks to the table and translated our brief into an engaging, insight-led story for our brand Pudin Hara. What stood out was their ability to weave our brand challenge and key superiority claims so naturally into the narrative. The execution was smooth, and the final TVC struck the right balance between storytelling and impact.

Prabal Walia

Category Head - Dabur

We had a great journey with BSUI, it was a 0-1 journey with us where they helped us figure out what kind of content would work for our ads by doing continuous testing and feedback loops which led to us scaling up to the next level, during Diwali we achieved 4x the sale of the previous year with Meta ads working really well for us. The team feels like an extension of your company, supporting you through the highs and lows which is a great feeling.

Jayant Talwar

Co-Founder Muun Home

The reason why Mayank is the right partner for DTC businesses is because he looks at the business from the founder’s point of view. Very few people will match the level of expertise and experience in scaling any business’s revenue. Always updated with market dynamics which are ever evolving. Above all, there is empathy and genuineness in approach, wants to add real value to business, which is rare in this new age industry.

Mridu Goel

Founder, Bansiwala

We started working with Mayank about a year ago when he joined us as a consultant for performance marketing for our 3 D2C brands. His drive, knowledge, and great attitude helped us keep agencies on track and performance metrics soared for 1868. We later got BSUI on retainer for retention marketing and social media management for 3 D2C brands and it’s been another success story in the making. BSUI and Mayank co-created objectives with us which are specific to the channel.

Sonal Garg

VP Innovation Marketing - Tata Consumer Products Ltd.

Protinex × Cult.fit
Protinex Sachet Launch
SiL IPL Campaign
Organic India
PDC DVC_
MsChief
Dabur Pudin Hara
Dexogrow
Allen
Good Monk
PDC TVC
Layer 36
Layer 35
Layer 34
Case Studies
View more
The thinking behind the agency

Once a client,
now the
agency guy

Once a client, now the agency guy

Mayank Sohar

has spent over two decades in the consumer goods industry. Driven by passion and a hunger to learn, he has led business and innovation for large brands like Kingfisher Beer, Junior Horlicks, Crocin, Godrej Ezee Liquid Detergent, and more.

He built BSUI on a simple belief: a brand’s marketing partner should think like a brand custodian – not just an agency. Every decision at BSUI flows from that belief, whether it’s the strategy we recommend, the creative we produce, or the media we buy.

Meet Mayank
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Ready to build a brand that actually grows?

Get in touch
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