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MOST DIGITAL MARKETING AGENCIES DON’T UNDERSTAND BRAND BUILDING

It’s not the cute creatives or discounting that build a brand (& sales), it’s the consumer understanding that does the job.

AT BRAND SCALE-UP INC., WE UNDERSTAND CONSUMER BEHAVIOR

And that is why we can help ecommerce businesses to build a brand and generate sales, not just succeed at one of them.

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WHAT DO WE OFFER

  • PERFORMANCE MARKETING

    We understand performance platforms really well and deploy consumer understanding led advertising to generate sales. This approach has become even more important after the iOS14 roll-out.

  • SOCIAL MEDIA STRATEGY & MANAGEMENT

    “25 creatives a month” contract is killing your brand. Take the strategic route to social media marketing.

  • RETENTION MARKETING

    Emails, whatsapp & sms are much more than just sharing discount codes. We strategically deploy them to contribute 20-30% to your sales.

  • CONVERSION RATE OPTIMISATION

    No use sending great quality traffic to your website if it can’t convert them to paying customers efficiently. We help you increase conversion rate on your website.

  • SEARCH ENGINE OPTIMISATION

    SEO will never be a black box to you. We simplify the approach & deliver results.

  • CONSULTING

    Have an inhouse team or an agency but need help? We can guide them to deliver results.

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What our Customers say about us


  • “Performance metrics soared for 1868”

    We started working with Mayank about a year ago when he joined us as a consultant for performance marketing for our 3 D2C brands.

    His drive, knowledge, and great attitude helped us keep agencies on track and performance metrics soared for 1868. We later got BSUI on retainer for retention marketing and social media management for 3 D2C brands and it's been another success story in the making.

    BSUI and Mayank co-created objectives with us which are specific to the channel and then solved for building blocks like a great FMCG marketeer does. They also put the brand's interest squarely in sight at all points. Both of these traits differentiate BSUI from any other performance agency I have worked with.

    The devil lies in execution and a sharp focus on outcomes and how it can impact business has been another highlight while working with BSUI as it aligns with my outlook. Highly recommend it.

    Sonal Garg: Director Innovation and Head Direct To Consumer, TCPL


  • “BSUI now manages multiple markets for us”

    BSUI helped us build our DTC initiative from scratch. The ownership demonstrated right from working with the team on our brand’s online strategy to helping in our store optimisation to media execution, was high. So much so that BSUI now manages multiple markets for us. Highly recommended.

    Ashish Ohlyan: Marketing & Sales Head, Cholayil


  • “Very few people will match the level of expertise”

    The reason why Mayank is the right partner for DTC businesses is because he looks at the business from the founder's point of view.

    Very few people will match the level of expertise and experience in scaling any business's revenue. Always updated with market dynamics which are ever evolving. Above all, there is empathy and genuineness in approach, wants to add real value to business, which is rare in this new age industry.

    Mridu Goel: Founder, Bansiwala


  • “His understanding of digital performance is deep”

    Mayank is a thorough professional and a very genuine guy to work with. His understanding of digital performance is deep and comes out of his experience of working with several brands.

    It is very rare to find the combination of an accomplished marketeer and a proficient digital performer, but Mayank brings them both to the table.

    It was a pleasure to work with him, and we continue to use all the learnings from during the time he consulted for Super Smelly

    Dipali Mathur: CEO & Co-Founder, Super Smelly


  • “They think of consumer & brand as the starting point”

    The fact that they think of consumer & brand as the starting point and not just about performance is truly remarkable. The solutions provided are therefore applicable in mid to long term too rather than just here & now.

    Deep understanding of the CPG industry overall and DTC space specifically helps them provide clear solutions about what’s needed to stand out in the market.

    Vipul Gupta: Founder Neem Ayu, Ex-Head E-Commerce Emami Ltd.

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Some Clients We’ve Helped

  • 6.5X

    monthly revenue within 4 months

    Nutrition Brand

    Leveraged consumer insights to address triggers and barriers for purchase across the funnel stages. Scaled monthly brand revenue to 6.5X within 4 months and increased ROAS by 3.3X.

  • 4+ ROAS

    in the 1st 3 months itself

    Online Indian Sweets Brand

    Aggressive creative testing combined with consumer insight led advertising copy and right targeting led to 4.6X increase in revenue within the 1st 3 months with 4+ ROAS.

  • 1.84%

    increase in conversion rate

    Ayurvedic Skin & Hair Care Brand

    Deployed psychology based nudges to optimize landing pages for their hero products. Increased conversion rate from 1.36% to 3.2%.

  • 17%

    additional revenue through cross-sell/ up-sell

    Food brand

    Post testing a few up-sell/ cross-sell apps and mechanisms, deployed the winner app to contribute an additional 17% to the brand revenue through cross-sell/ up-sell on the website.

  • 24%

    contribution in revenue through emails

    Beauty & Wellness Brand

    Segmented the client's existing audience and developed targeted communication to contribute 24% to the overall revenue during the festive season. Consistently contribute 18%+ to the monthly revenue through email marketing.

  • 30%

    increase in AOV

    Nutrition Brand

    Increased the average order value of the single product brand by 30% through upsell. By offering an additional incentive while moving from cart to checkout, we increased the AOV from INR 1039.00 to INR 1353.00.

  • 100%

    Reduced CAC

    Indian Skin & Hair Care Brand in US

    Sharply targeted Indian audience based in the US to increase monthly revenue of the brand by 5X and reduced CAC by 100%

  • 70%

    increase in organic traffic

    E-commerce Platform

    Increased organic traffic on the website by over 70% within 3 months by just optimizing Title Tags, Meta Descriptions and Backlinking.

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Brands we have worked with

Brands that the founder has previously worked on

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AT BSUI we work with limited number of businesses
We operate like a boutique set-up, hence like to go deep with clients rather than work with bare minimum deliverables. If you are positively driven, are highly aspirational, believe in agencies being partners rather than vendors, trust partners to deliver, then lets’ talk.

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Building A Strong Business Is Difficult Without Building A Strong Brand

Building businesses online is getting tougher. Almost every month new brands get launched across almost all categories. Significant number of brands are getting funded which is leading to advertising costs getting higher by the day.

In such a scenario the only real moat that any business has is whether they can understand customers better than their competitors or not.

That’s it. No amount of advertising money or clinal studies or patents can replace this competency.

That is where we make a difference. We understand human behavior better than any of the digital marketing agencies. That is our moat.

We leverage this understanding to help your business win. Let’s talk.


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CONTACT US

Email: mayank@brandscaleupinc.com

Phone: +91-8447749565